A brand’s promise to never manufacture by cruelty on animals.

May 21, 2020. London, United Kingdom.

GIBIE™, the sustainable, luxury and utility-based bed and bath linen company, today announced about their recent accreditation of now being a PETA approved vegan brand. GIBIE™ has vowed never to manufacture by cruelty.

 An accreditation from PETA is important for GIBIE™, said GIBIE™’s founder and Chief Executive Officer, Hitesh Anand. Sustainability is at the core of our business model, and while we make a tremendous impact through our herbal dyeing methods with zero chemical discharge, it is a must have to express our commitment towards animal friendly manufacturing practice.

The objectives of this new partnership include

  • Support the cause and discourage cruelty on animals for business
  • Empowering consumers with sustainable actions and healthy alternatives.
  • Raising awareness about the importance of ecosystem restoration

Vegan textile – clothes, bed and bath linen, shoes and accessories that contain no leather, fur, wool, skin, exotic skins or any other animal-derived fabric – is revolutionising the way that we shop and dress. As more and more people vow never to clothe in cruelty, retailers and manufacturers are meeting the demand for animal friendly products in style.

About GIBIE™

GIBIE™, registered and head quartered in London City of United Kingdom, is a sustainable luxury and utility-based bed and bath linen company. Since inception, we have balanced purpose and profit, with a focus on providing the finest bed and bath linen through an amalgamation of modern design and 5000-year-old Ayurvedic dyeing techniques. At GIBIE™ we believe that there are sufficient resources available in our nature that can be used to develop superior fabrics through innovative methodologies that can make today's chemical-intensive textiles less relevant. Our objective is to tap into the amazing benefits and utilities that come with natural fibres and dyes and implement them through the latest technologies. Today we have developed some of the finest utility-based and sustainable linen in the world. GIBIE™ has vowed never to manufacture by cruelty. To learn more, visit www.gibie.co.

About PETA & PETA-Approved Vegan

The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals. Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment or any other reason. PETA and their affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.

Although you can easily find luxury animal-free products in many high-street stores, some brands go further, either by ensuring that everything they sell is 100 per cent vegan or by clearly sign-posting their vegan products. “PETA-Approved Vegan” logo is a way of recognising these progressive compassionate businesses – and helping ethical consumers identify where to shop with confidence, safe in the knowledge that they’re not supporting the exploitation of animals.

Media Contact:
Name: Himanshu Arora
Title: Business & Communications Manager
Emails: himanshu.arora@gibie.co, press@gibie.co