An association to drive the true colour re-evolution.
June 04, 2020. Ahmedabad, India.
GIBIE™, the sustainable, luxury and utility-based bed and bath linen company, today announced about their association with Color Ashram Foundation (CAF), India. Being a member of Color Ashram Community (CAC), GIBIE™ will be empowered to drive the common agenda of promoting the use of natural colours in the larger world.
|“Our association with CAC will play a significant role in our journey to be a part of the movement to embrace the application of natural colours and bring the much needed change among manufacturers and even consumers about the way we use and consumer colours”, said GIBIE™’s founder and Chief Executive Officer, Hitesh Anand. “Sustainability is at the core of our business model, and while we make a tremendous impact through our herbal dyeing methods with zero chemical discharge, it is a proud and satisfying moment for us to begin this association as a milestone. GIBIE™ will stand committed towards environmentally friendly manufacturing practices and products.||
“Be the change you want to see in the world” says Namrata, Co-founder and coordinator for Color Ashram Community at CAF. “It is a choice we can have as a consumer, and an option we can offer as a company or brand. It is not about what we should or should not do. That debate yields no result in action” says Arun, Co-founder and technical innovation head at CAF.
Most colours used today are synthetic based and have hazardous impact on human life and ecology. There is practically no viable solution to deal with the toxic waste from the industries using these colours. GIBIE™ as a member of CAC, will stand committed to using only verified and standardised natural colours in the manufacturing processes.
The benefits of herbal colours as proposed by Colour Ashram Foundation:
1. Plant based dyes
2. Skin friendly, healthy Ayurvedic sources of colours
3. Scalable and standardised dye process
About Color Ashram Community
Color Ashram Community (CAC) is a launchpad for Colour Re-evolution, the movement to embrace natural colours. It is conceptualised, managed, and nurtured by Color Ashram Foundation (CAF). Our focus is to mentor and nurture the role of conscious brands and guide them on their journey with natural colours. Our strength lies in the fact that our co-founder, Arun is the pioneer of industrial scale natural dyeing. He has worked with over 500 brands in the last 20 years and made standardised formulation for yarn, fabric and machine dyeing and manufactures standard herbal dyes. Color Ashram Foundation (CAF) is an innovation, incubation, and training lab for application of these herbal colours. It works on membership and following a code of ethics laid down by CAF.
GIBIE™, registered and head quartered in London, United Kingdom, is a sustainable luxury and utility-based bed and bath linen company. Since inception, we have balanced purpose and profit, with a focus on providing the finest bed and bath linen through an amalgamation of modern design and 5000-year-old Ayurvedic dyeing techniques. At GIBIE™ we believe that there are sufficient resources available in our nature that can be used to develop superior fabrics through innovative methodologies that can make today's chemical-intensive textile dye less relevant. Our objective is to tap into the amazing benefits and utilities that come with natural fibres and dyes and implement them through the latest technologies. Today we have developed some of the finest utility-based and sustainable linen in the world. GIBIE™ will continue to be a responsible organisation and keep working on its environmentally friendly practices for sustainable products. To learn more, visit www.gibie.co.
Name: Himanshu Arora
Title: Business & Communications Manager
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